Thursday, April 12, 2007

Clip Arts For Retirement

Bear Knut - the star of advertising

Germany fell in love with his mother abandoned the Bear from the Berlin Zoo. Its potential value of marketing experts estimate at between 7 to 13 million euros.



About zwierzaku became loud when a group of environmentalists demanded that the authorities of the zoo to respect the laws of nature and leave the bear cub rejected by his mother without care. This meant that for his death. Berlin Zoo did not meet demands, but carefully used the popularity of pet. Knut is the star of the latest campaign sweets manufacturer Haribo, his likeness adorned with a payment card, one of the banks and the title page of the German edition of Vanity Fair, "and ARD television in a special program of daily reports on the state of a scorpion. The zoo, whose market price has risen over the last week by 16 percent., Wishes to claim the Knut and brand companies to sell licenses for its use. "Teddy Bear from the Berlin Zoo as a medium for advertising is worth million, but the authorities need to hurry up the garden, because when the animal grows older, no longer so attractive to advertisers "- warned the agency Bernd Michael Grey from Düsseldorf, told the newspaper" Die Welt ".

Knut on the cover of "Vanity Fair"



Haribo jellies sponsored by Knut



Knut on credit card

Tuesday, April 10, 2007

Leather Ultra Mantels Fetish

Flooding in Second Life, Lively

agency Ogilvy Interactive Adventure Ecology, and the organization took care of ecological awareness users of Second Life by donating them to the flood, which flooded part of the virtual world.



Initiative Adventure Ecology, an organization that promotes environmental protection projects, aimed to draw the attention of Internet users to the problem of global warming. The campaign supported the largest real estate broker in the game, the company Anshe Chung Studios, Ltd., allowing the flooding of large areas of the virtual world. According to data from the IPCC (Intergovernmental Panel of Climate Change) published on the websites of Adventure Ecology, the end of the century, sea levels will rise by 59 cm, which means flooding include New York, Tokyo and the Netherlands.

Tuesday, April 3, 2007

How Many Calories In A Vegetable Stirfy

Red Cross campaign ad

aggressive information campaign to motivate people to San Francisco to begin preparations for a possible disaster.




According to recent studies, only 6 percent. 7-million residents of urban San Francisco Bay Area is aware of the magnitude of the risk of natural disasters as earthquakes and tsunamis. The local branch of the Red Cross decided to to change it and prepared an information campaign under the motto "Be Prepared". The project, under which a range of actions with the use of viral marketing and guerrilla, executed Riney agency (Publicis). One of the interesting ideas is the campaign using billboards placed on trailers parked car across the city, on which will be the consequences of a catastrophic vision of the elements. Photographs viewed at a right angle to blend in perfectly with its surroundings, resulting in giving to think about an optical illusion.

Sunday, April 1, 2007

How To Disguise Sink Pipes

Key Nissan

"If you found these keys - do not pay the owner" - written on the plaque attached to a bunch of keys. Nissan North America, in the latest advertising campaign, "lost" them over 20 thousand.


bunches of keys placed in pubs, shops, sports arenas, etc. advertise innovative start up the engine installed in the new model of cars the Japanese company. Each the "lost" contains three sets of keys (including a car) and two badges: one is advertising the Nissan Altima said, encouraging you to visit the manufacturer's website, while the other is the promotion of electronic payment card aimed at filling stations and Exxon Mobil. The campaign is a bit like a promotional campaign implemented last year by the Brazilian Agency Talent. In various places Sao Paulo "gubiono 'portfolios, in which the money was instead a local newspaper advertisement ( " You found a wallet. Now learn how to fill it. Read the Budget Estadão ).
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