agency Ogilvy Interactive Adventure Ecology, and the organization took care of ecological awareness users of Second Life by donating them to the flood, which flooded part of the virtual world.
Initiative Adventure Ecology, an organization that promotes environmental protection projects, aimed to draw the attention of Internet users to the problem of global warming. The campaign supported the largest real estate broker in the game, the company Anshe Chung Studios, Ltd., allowing the flooding of large areas of the virtual world. According to data from the IPCC (Intergovernmental Panel of Climate Change) published on the websites of Adventure Ecology, the end of the century, sea levels will rise by 59 cm, which means flooding include New York, Tokyo and the Netherlands.
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