Key Nissan "If you found these keys - do not pay the owner" - written on the plaque attached to a bunch of keys. Nissan North America, in the latest advertising campaign, "lost" them over 20 thousand.
bunches of keys placed in pubs, shops, sports arenas, etc. advertise innovative start up the engine installed in the new model of cars the Japanese company. Each the "lost" contains three sets of keys (including a car) and two badges: one is advertising the Nissan Altima said, encouraging you to visit the manufacturer's website, while the other is the promotion of electronic payment card aimed at filling stations and Exxon Mobil. The campaign is a bit like a promotional campaign implemented last year by the Brazilian Agency Talent. In various places Sao Paulo "gubiono 'portfolios, in which the money was instead a local newspaper advertisement ( " You found a wallet. Now learn how to fill it. Read the Budget Estadão ).
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