Germany fell in love with his mother abandoned the Bear from the Berlin Zoo. Its potential value of marketing experts estimate at between 7 to 13 million euros.
About zwierzaku became loud when a group of environmentalists demanded that the authorities of the zoo to respect the laws of nature and leave the bear cub rejected by his mother without care. This meant that for his death. Berlin Zoo did not meet demands, but carefully used the popularity of pet. Knut is the star of the latest campaign sweets manufacturer Haribo, his likeness adorned with a payment card, one of the banks and the title page of the German edition of Vanity Fair, "and ARD television in a special program of daily reports on the state of a scorpion. The zoo, whose market price has risen over the last week by 16 percent., Wishes to claim the Knut and brand companies to sell licenses for its use. "Teddy Bear from the Berlin Zoo as a medium for advertising is worth million, but the authorities need to hurry up the garden, because when the animal grows older, no longer so attractive to advertisers "- warned the agency Bernd Michael Grey from Düsseldorf, told the newspaper" Die Welt ".
Knut on the cover of "Vanity Fair"
Haribo jellies sponsored by Knut
Knut on credit card
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