Red Cross campaign ad aggressive information campaign to motivate people to San Francisco to begin preparations for a possible disaster.
According to recent studies, only 6 percent. 7-million residents of urban San Francisco Bay Area is aware of the magnitude of the risk of natural disasters as earthquakes and tsunamis. The local branch of the Red Cross decided to to change it and prepared an information campaign under the motto "Be Prepared". The project, under which a range of actions with the use of viral marketing and guerrilla, executed Riney agency (Publicis). One of the interesting ideas is the campaign using billboards placed on trailers parked car across the city, on which will be the consequences of a catastrophic vision of the elements. Photographs viewed at a right angle to blend in perfectly with its surroundings, resulting in giving to think about an optical illusion.
0 comments:
Post a Comment