Coca-Cola has launched an advertising campaign in the most popular online social networking projects - Second Life, YouTube and MySpace. The company is inviting people to design the ideal machine with drinks.
In recent advertising projects for Coca-Cola is frequently used motif, popular in the U.S., vending machines. Last year, the Amsterdam branch of Wieden + Kennedy made the spot, "Happiness Factory" and is currently producer of the drink and the agency Crayon implement a web campaign called "Virtual Thirst " whose main point is the competition to design a virtual machine with drinks. Their ideas on a virtual machine, you can send in a card sent through MySpace, preparing a movie about his project and publishing it on YouTube or designing your invention using the tools available in Second Life. The prize is a trip to San Francisco, where the winner will monitor work on the implementation of his idea.
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