In Switzerland, launched the next phase of awareness campaign in support of the dissemination activities. At the same time on the streets appeared praising advertising sloth mopeds.
first project, implemented by the agency Jung von Matt / Limmat, non-governmental organization funded Gesundheitsförderung Schweiz. As part of an ongoing share in four years popularizing a healthy lifestyle, was prepared three new ads. At the billboards and newspaper advertisements appeared in sports requisites (roki, shoes for jogging and bike) with marked obesity. Placed beneath a password urges sports. Interestingly, the start of the new views of the social campaign, timed to coincide with the release of the project's advertising Wattworld. Geneva company specializes in manufacturing bicycles and scooters with electric drive. Ads by electro-bików, which prepared the local branch of McCann Ericsson, encourage the "smart" laziness. :)
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