Indian branch of the agency Grey Worldwide, a campaign dedicated to the social problem of homelessness, made the original design of advertising.
on billboards in the capital of India's announcement came with the inscription: "For some, it advertising is internal. " The campaign is funded by non-governmental organization Ashray Adhikar Abhiyan (AAA) , assisting homeless people. In Delhi, there are 35 shelters for the homeless, while, according to AAA, they are needed more than 1,000 Dozens of people camped out on the streets and parks, died in January this year. When the temperature in the city dropped to 0 degrees C (the lowest level in 70 years).
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