Mini, a brand owned by German company BMW, uses the latest viral marketing campaign. The project created a virtual record label, whose artists, the songs that extol the advantages of cars.
unusual advertising campaign Munich carry two agencies: Start and Interone Worldwide. The website www.defminirecords.com presents profiles of artists and music videos. All the artists in their songs relate to the high standards of safety and reliability of the Mini brand cars, such as: N'Cap boy band in the song "So Many Stars," praises good performance of the car in crashtestach (NCAP safety tests are popular, which assesses the cars, giving them stars).
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