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Knut - the star of advertising (cont'd) were distributed

Bear Knut has become a valuable brand in the German advertising market. Wykorztystały the authorities of the Berlin Zoo, and several companies including Harbio, Berliner Volksbank [ read ] . Hamburg ad agency Den gehört die Welt mutigen decided to use the popularity of pet for your own needs - has produced several projects based on the image of Knut, to convince potential customers of the power of creativity agencies.

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Swiss Poster Awards 2006

yesterday held an awards ceremony in the Swiss Poster Competition Awards 2006. Grand Prix won the Walker agency for the project carried out under the poster awareness campaign for Amnesty International.

Grand Prix: "It's not happening here, but now" (Walker / Amnesty International)

addition to the main trophy, awarded prizes in three categories: commerce, social campaigns and culture. The first of these categories won Exxtra Kommunikation agency, which was honored for a campaign for supermarket chain Migros. Featured were also Ruf Lanz (poster "Tea Cups" for the Dolder Waldhaus hotel) and Wirz (campaign website jobwinner.ch). Ruf Lanz agency also won first prize in the category of social campaigns to promote sensible poster shares for winter sports. Advico Young & Rubicam and Spillmann / Felser / Leo Burnett received awards for work done on behalf of the Swiss Society for Multiple Sclerosis and magazines for women Annabelle. Karl Domenic Geissbuhler won in the category of the poster promoting the culture of opera Doktor Faust (Opernhaus Zürich). The jury also singled out two projects carried out for Publicis Zürich Heineken and Weltrekords studio.

Posters from the award-winning campaign

Award in the category of commercialism: "As soon as any job becomes vacant, we already have it on the web" (Wirz / jobwinner.ch)

Award in the category of social campaigns:
"Guns do not belong to the family" (Spillmann / Felser / Leo Burnett / Annabelle)

First prize in the category of culture: (Karl Domenic Geissbuhler / Opernhaus Zürich)

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Coca-Cola quenches thirst virtual

Coca-Cola has launched an advertising campaign in the most popular online social networking projects - Second Life, YouTube and MySpace. The company is inviting people to design the ideal machine with drinks.

In recent advertising projects for Coca-Cola is frequently used motif, popular in the U.S., vending machines. Last year, the Amsterdam branch of Wieden + Kennedy made the spot, "Happiness Factory" and is currently producer of the drink and the agency Crayon implement a web campaign called "Virtual Thirst " whose main point is the competition to design a virtual machine with drinks. Their ideas on a virtual machine, you can send in a card sent through MySpace, preparing a movie about his project and publishing it on YouTube or designing your invention using the tools available in Second Life. The prize is a trip to San Francisco, where the winner will monitor work on the implementation of his idea.

One of the contest projects

Advertising + K "Happiness Factory"

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Do not be like Bush - Use a helmet! Activities

As we know, the U.S. president in his speeches often confuses and twisting the facts. Nor is it a secret that Bush is an avid cyclist. The Swiss Agency Ruf Lanz combine these two facts ...



Zurich Agency has prepared a campaign for a new shopping center, sports (Sports Factory Outlet), under which cautions against riding a bicycle without a helmet. As a deterrent given George Bush, who supposedly does not use a helmet - what are the consequences can be read on the advertisements placed on the "golden thoughts" of the president.

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or lazing?

In Switzerland, launched the next phase of awareness campaign in support of the dissemination activities. At the same time on the streets appeared praising advertising sloth mopeds.

first project, implemented by the agency Jung von Matt / Limmat, non-governmental organization funded Gesundheitsförderung Schweiz. As part of an ongoing share in four years popularizing a healthy lifestyle, was prepared three new ads. At the billboards and newspaper advertisements appeared in sports requisites (roki, shoes for jogging and bike) with marked obesity. Placed beneath a password urges sports. Interestingly, the start of the new views of the social campaign, timed to coincide with the release of the project's advertising Wattworld. Geneva company specializes in manufacturing bicycles and scooters with electric drive. Ads by electro-bików, which prepared the local branch of McCann Ericsson, encourage the "smart" laziness. :)

Traffic

Laziness

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Bear Knut - the star of advertising

Germany fell in love with his mother abandoned the Bear from the Berlin Zoo. Its potential value of marketing experts estimate at between 7 to 13 million euros.



About zwierzaku became loud when a group of environmentalists demanded that the authorities of the zoo to respect the laws of nature and leave the bear cub rejected by his mother without care. This meant that for his death. Berlin Zoo did not meet demands, but carefully used the popularity of pet. Knut is the star of the latest campaign sweets manufacturer Haribo, his likeness adorned with a payment card, one of the banks and the title page of the German edition of Vanity Fair, "and ARD television in a special program of daily reports on the state of a scorpion. The zoo, whose market price has risen over the last week by 16 percent., Wishes to claim the Knut and brand companies to sell licenses for its use. "Teddy Bear from the Berlin Zoo as a medium for advertising is worth million, but the authorities need to hurry up the garden, because when the animal grows older, no longer so attractive to advertisers "- warned the agency Bernd Michael Grey from Düsseldorf, told the newspaper" Die Welt ".

Knut on the cover of "Vanity Fair"

Haribo jellies sponsored by Knut

Knut on credit card

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Flooding in Second Life, Lively

agency Ogilvy Interactive Adventure Ecology, and the organization took care of ecological awareness users of Second Life by donating them to the flood, which flooded part of the virtual world.



Initiative Adventure Ecology, an organization that promotes environmental protection projects, aimed to draw the attention of Internet users to the problem of global warming. The campaign supported the largest real estate broker in the game, the company Anshe Chung Studios, Ltd., allowing the flooding of large areas of the virtual world. According to data from the IPCC (Intergovernmental Panel of Climate Change) published on the websites of Adventure Ecology, the end of the century, sea levels will rise by 59 cm, which means flooding include New York, Tokyo and the Netherlands.

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Red Cross campaign ad

aggressive information campaign to motivate people to San Francisco to begin preparations for a possible disaster.

According to recent studies, only 6 percent. 7-million residents of urban San Francisco Bay Area is aware of the magnitude of the risk of natural disasters as earthquakes and tsunamis. The local branch of the Red Cross decided to to change it and prepared an information campaign under the motto "Be Prepared". The project, under which a range of actions with the use of viral marketing and guerrilla, executed Riney agency (Publicis). One of the interesting ideas is the campaign using billboards placed on trailers parked car across the city, on which will be the consequences of a catastrophic vision of the elements. Photographs viewed at a right angle to blend in perfectly with its surroundings, resulting in giving to think about an optical illusion.

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Key Nissan

"If you found these keys - do not pay the owner" - written on the plaque attached to a bunch of keys. Nissan North America, in the latest advertising campaign, "lost" them over 20 thousand.

bunches of keys placed in pubs, shops, sports arenas, etc. advertise innovative start up the engine installed in the new model of cars the Japanese company. Each the "lost" contains three sets of keys (including a car) and two badges: one is advertising the Nissan Altima said, encouraging you to visit the manufacturer's website, while the other is the promotion of electronic payment card aimed at filling stations and Exxon Mobil. The campaign is a bit like a promotional campaign implemented last year by the Brazilian Agency Talent. In various places Sao Paulo "gubiono 'portfolios, in which the money was instead a local newspaper advertisement ( " You found a wallet. Now learn how to fill it. Read the Budget Estadão ).
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