... aka "the exclusion of consumer" right-wing media and starvation a few words.
I. Exclusion of consumer goods.
do not know if you are aware of this fact, but in our country there wielosettysięczna, and perhaps the millions of people who do not buy anything - do not use cosmetics, do not drive, do not use mobile phones, do not eat or drink and probably live in dugouts. This is how they operate, someone asks. I will not give head, but I guess they live by pure hate condensed in black, mohair-covered souls.
This is a group of right-wing newspaper readers. If we take in hand the "Newsweek" and other "policy" and even let them out there, more and more depressing, "Cross" column packed with ads we see all sorts of goods, without which according to the discernment of those media, advertisers, readers can not get away. When, in turn, look at the 'newspapers Polish "or" I Sculpture "see pages filled with content exclusively from the hand facing the editors, advertisements and either no or at most a few.
can not be otherwise - Advertisers found that cell phones, hygiene products, motor vehicles, soft drinks, computers and all the rest enhancement is addressed to the medieval MWzWM moherom perfectly useless.
II. Invisible "target".
Representatives of media houses when they ask for it to dispose of the issue of smooth formula that readers of newspapers representing sensitivity, let's say, conservative-independence, is "not those that target", as if tacitly assumed the accuracy of circulation schema & bdquo ; older, less educated, poorer in small towns. "
This is obviously false, and those liars from advertising know this very well. Indeed, from the viewpoint of the consumer is the advertiser's most attractive, from what I remember, a person between 20 and 50 years of age, earning well and did not pay very large family - one whose life you want to use for which it is " use 'is not know why buying a million different crap. Except that just look for the demonstration of 10.04, to find out that so-called. "Mohery" represent a cross-section social and age, while television pictures showing in the shot pattern Maciej Szczepanski handful of old man with the facts like a fist to the nose.
Media Houses, of course, must have proper research, which shows the absurdity of the argument that readers such as this, "I think Sculptures" of Italy is poor, can afford no more than the alpaca. Moreover, in any normal country success in the challenging market, the weekly newspaper, which soon after their debut hit, burst onto the podium, would result automatically sypnięciem tenders. The same applies to the "Polish Gazeta, which during the year jumped from the niche and effort doszlusowała best in the country. Not to mention the largest weekly newspaper - "Our Sunday Visitor," wielding's selling the palm of priority.
III. Starve the right-wing media.
In principle, one could be happy that the ad kit does not clog our precious brains, if not one snag: they in the contemporary realities of the sales revenue is only part of the newspaper and it was not the greatest, but generate the lion's share of advertising. Without a stable position in this market, no letter is not even dream of development. And here we touch the heart of the practice of whose essence is "starving" unorthodox media.
As usual, in fact, when inexplicable things in common sense you should be aware that in Poland, with its system of potato democracy, the interests can do those who live well with the power and broad understood establishment of the Third Republic still rooted in communist-legislative instruments "systems" - and the systems, it is known can not be helped. However, the above-mentioned letter supporting the views and attitudes that threaten the most vital interests of the same establishment, so cutting them from the ad is a natural consequence of the adopted program line.
In this way, for example, starved effectively in the 90's "Time in Krakow" - the journalists still recall, as potential advertisers sumitowali saying that yes, they gave to advertising, but want to have peace of mind business, because "waadzy" right-wing newspapers such support would not like it. And that "waadza" when he wants to, can ground anyone discovered a Roman Noodle, and many others. Another example is a case of "Gazeta Polish" when it signed a contract with the national advertising time "Hortex" - soon after the election, the SLD came to power, and changed the company's bosses have already signed the contract was broken, exposing company to pay a large indemnity, and the manager responsible for contract sacked from work. "Life" Wołek (whatever we did not think today) also fell after advertisers began to flee in panic after the publication of "Holidays with the agent." Today, a similar mechanism observed, for example black pijaru about credit unions that they dare from time to time be advertising in the Polish Gazeta "as perhaps the only large company.
Clearly, the realities have not changed iota, and the dealings of "starving" right-wing media is in full swing. And no mythical "target" or business calculations have nothing to do with that.
***
Arlukowicz Mr. Bart has recently been an agent d / s are excluded, which is excluded in Poland to be a whole bunch. I therefore propose that the first objective of the campaign, once you settle a minister in the new office: the fight against exclusion consumer right-wing readers of the press. Advertising for everyone!
Talking Mushroom
0 comments:
Post a Comment