Advertising Standards Authority, the British advertising market regulator, has published a report for the year 2006 by announcing its list of 10 most controversial ad campaigns.
leader of the statement is a campaign of "In the name of father 'Association Gay Police Association, under which appeared in the press announcement with the Bible lying next to a pool of blood. For the ASA received 553 complaints associated with this project, mainly from religious organizations. The top ten included three ads associated with the Italian fashion house Dolce & Gabbana - two to promote a new collection of D & G a line of Motorola cell phones and signed by the designers. In total, D & G ads were the cause of 415 complaints, mostly concerning the glorification of violence. Aroused much controversy, the campaign promoting a new television channel Five U.S. belonging to the Channel 5 Broadcasting. In the first phase of the campaign, the channel based on the TV series and movies American production, advertised the slogan "Nothing good ever came out of America", which have prompted accusations of racism (99 complaints). ASA received last year a record number of 12,842 complaints about the ad, and as a result of the regulator in 2421 projects were altered or banned.
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