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online shoe

Onitsuka Tiger, Japan footwear manufacturer, as part of marketing activities has launched a website madeofjapan.com. Presented at the model of the shoe is composed of thumbnail photographs that are linking to sites that are related thematically to Japan.

Photographs taken from 150 sites, mostly blogs, in different ways referring to the campaign slogans - "Made of Japan". This site is updated every hour - each time changing the model of shoe and its colors. Are responsible for the design of the Dutch agency StrawberryFrog and Woodend.

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Japanese Mini CD label launches virtual roulette

Mini, a brand owned by German company BMW, uses the latest viral marketing campaign. The project created a virtual record label, whose artists, the songs that extol the advantages of cars.

unusual advertising campaign Munich carry two agencies: Start and Interone Worldwide. The website www.defminirecords.com presents profiles of artists and music videos. All the artists in their songs relate to the high standards of safety and reliability of the Mini brand cars, such as: N'Cap boy band in the song "So Many Stars," praises good performance of the car in crashtestach (NCAP safety tests are popular, which assesses the cars, giving them stars).

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Aerodrome

At the airport in Venice appeared Advertising is an unusual installation. Tape on which passengers are supplied luggage after the flight, turned into a huge roulette table.

project is part of a campaign undertaken by the agency for Casino Admcom Municipale di Venezia. Tape stating luggage is the perfect place for advertising - after each flight, your attention is focused on the average of a hundred passengers. Not surprisingly, the Venetian casino websites reported that since the appearance of the installation, the number of customers increased by 60 porc.

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Citroën pigs

advertise a new "clean" engine model c3, the French Citroen cars competitors compared to the pigs.

this weekend launched an advertising campaign c3 model with new technology clean diesels. The television spot, prepared by the agency Euro RSCG in Düsseldorf, Citroën argues that in contrast to "dirty" competition, cars with new engines consume much fuel and emit less air carbon dioxide. On the www.keine-schweinerei.de (tłumacz. little meanness), available materials on the work of the ad, which used a dozen of live and computer-generated dozens of pigs. From Sunday spot can be seen in major German television channels.

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"proverbial" Advertising At Yahoo

originally installed, advertising, consisting of a haystack and a huge, metallic needles, appeared alongside the A2 highway, near the village Guntramsdorf south of Vienna.

draft prepared by the agency Ogilvy Österreich Internet company Yahoo for. Haystack measuring 10x4, 5 mi protruding from his 17-meter needle, to symbolize the effectiveness of web search. "Millions of people every day looking for interesting information on the Internet. It's like finding a needle in a haystack. With the tools offered by Yahoo, to find it is easier "- explained in a statement for professional Standard.at, Florian Krenkel, head of Ogilvy Österreich.

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St. Patrick - Reeboks instead of Guinness

declining sales in Ireland Guinness beer - said yesterday the daily USA Today. proposal to release the money saved on beer has Reebok - sports shoes in the national colors.

According to reports, papers, data-driven company Diageo, which should make the Guinness, the sale of liquor in the second half of 2006 in Ireland fell by more than 7 percent. (Compared to the same period in 2005.) "Instead of Guinness our customers are increasingly eager to choose beer from the Czech and Polish" - said an American newspaper owner pub Bailey located in the heart of Dublin. Special offer on the occasion of St. Partyka (17 March), prepared by Reebok, which has launched a limited edition footwear. Perhaps a collection of "Kiss Me, I'm Irish", kept in the national colors of the island, with beer drinkers do athletes.

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outdoor advertisement inside

Indian branch of the agency Grey Worldwide, a campaign dedicated to the social problem of homelessness, made the original design of advertising.

on billboards in the capital of India's announcement came with the inscription: "For some, it advertising is internal. " The campaign is funded by non-governmental organization Ashray Adhikar Abhiyan (AAA) , assisting homeless people. In Delhi, there are 35 shelters for the homeless, while, according to AAA, they are needed more than 1,000 Dozens of people camped out on the streets and parks, died in January this year. When the temperature in the city dropped to 0 degrees C (the lowest level in 70 years).

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Jung von Matt says NO brudom

Hamburg agency Jung von Matt, serving the advertising budget of the manufacturer of bathroom art Complete Washroom Solutions (CWS) implement a campaign for a line of self-cleaning toilets.

Media Industry in Germany with the recognition speak with a unique approach to advertising JVM toilets. Promotion is conducted under the slogan "Say no to dirt" and its key component is the TV spot, which in a funny way of presenting the possibility of self-cleaning toilets. In the advertising company's high-tech toilet CWS 'sucks' cocaine plot, which has prepared a participant in club events on a board seat.

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